Winter Sports · Full Service

Own the Cold.

We equip, train, host, and inspire people who love snow and ice. From gear to travel, we cover the entire winter sports chain — all year round.

Six Services →

Gear, training, venues, events, travel and retail — all in one network.

Five Values →

The principles that drive every decision we make on and off the mountain.

Leadership →

Meet the team building the future of winter sports.

Who We Are

A full-service winter sports company — equipping, training, hosting and inspiring riders all year round.

Everything a rider needs, in one place.

FrostLine is a full-service winter sports company. We equip, train, host, and inspire people who love snow and ice.

We cover the entire winter sports chain — from gear rental and professional training, to year-round indoor venues, competitions, and curated ski travel. Whether you're sliding for the first time or chasing podiums, we're with you the whole way.

FrostLine indoor facility
Mission

To make winter sports pure, free, and accessible to everyone.

Vision

To become the most trusted name in winter sports worldwide.

What We Do

Six ways we ride — tap any card to expand.

Gear & Equipment

We sell and rent skis, snowboards, skates, helmets, and apparel for all levels. Demo the latest gear before you buy, or rent top-tier equipment for the day.

Training & Academy

We run ski and skate schools, camps, and year-round programs for all ages. From first-timers to competitive racers, certified coaches guide every step.

Venues & Facilities

We operate indoor slopes and ice rinks that are safe and open all year. Climate-controlled, lighted, and ready — snow season never ends at FrostLine.

Events & Competitions

We organize races and tournaments that bring the community together. From grassroots amateur series to pro-level competitions, we build the stage.

Winter Travel

We offer curated ski trips and snow getaways with trusted resort partners. Flights, lift passes, lodging and coaching — packaged so all you do is ride.

Brand & Retail

We represent and develop winter sports brands in-store and online. Curated selection, expert staff, and gear you can trust.

Our Values

What we stand for, on and off the mountain.

01

Own It

We take responsibility and never make excuses.

02

Embrace the Cold

We treat challenges as our stage.

03

Ride Together

We move as one with team, customers, and partners.

04

Keep Sharp

We stay precise and keep improving.

05

Respect the Mountain

We put safety first and protect nature.

Leadership

The leadership team driving FrostLine. Select any role to see its responsibilities.

General Manager
He Yuxuan
General Manager
Venue Operations Manager
Wu Jingyu
Venue Operations Manager
Events and Competitions Manager
Lin Zilei
Events & Competitions Manager
Travel and Experiences Manager
Luo Jinyi
Travel & Experiences Manager
Marketing and Brand Manager
Wang Yi
Marketing & Brand Manager
Customer Experience and Membership Manager
Yang Zhiyuan
Customer Experience & Membership Manager
Finance Manager
Lin Haoda
Finance Manager
Human Resources Manager
Yu Songkai
Human Resources Manager

Get in Touch

Ready to own the cold? Drop us a line and we'll get back within 24 hours.

Join the FrostLine Team

Build the future of winter sports with us — work hard, ride hard, own the cold.

Snow Sports Coach

Full-time
All venues · Certified coaches for our ski & skate academies

Guide first-timers and racers alike across our year-round schools and camps.

Venue Operations Crew

Full-time
Indoor slopes & ice rinks · Safety-first team

Keep our slopes and rinks safe, maintained, and open all year round.

Retail & Brand Associate

Part-time
In-store & online · Curated winter gear

Help riders find the right gear and grow our own brand at every touchpoint.

Event Coordinator

Seasonal
Events team · Races & community gatherings

Plan and run the races, tournaments, and events that bring the community together.

Brand Marketing Specialist

Full-time
HQ · Campaigns & social

Tell the FrostLine story across campaigns, sponsorship, and social media.

Customer Experience Associate

Full-time
Membership & service · Full journey

Own the member journey — from sign-up to after-sales and community.

Free seasonal passes & gear discounts
On-mountain training & certification
Health, paid leave & team events

Newsroom

Stories from the mountain — launches, partnerships, and community.

Oct 2026

FrostLine App Launches Nationwide

Real-time booking, lift passes, and coaching tips — now in one app for every rider.

Product
Sep 2026

Indoor Rink Expansion Announced

A second climate-controlled rink is coming to our flagship venue this winter.

Venues
Aug 2026

New Alpine Resort Partnerships

Curated ski trips across three new trusted resorts join our winter travel lineup.

Travel
Jul 2026

Community Race Series Returns

The amateur circuit is back with five stops — entry open to all levels.

Events
Jun 2026

Ski School Programs Double

Year-round academy offerings expand for all ages — from first-timers to racers.

Academy
May 2026

Season Pass Perks Upgrade

Members now get gear rental, coaching clinics, and partner discounts bundled in.

Members

Book a Session

Reserve a lesson, clinic, or venue slot — we'll confirm within 24 hours.